# How Much Reach Does a Humanoid Robot Bring in Marketing? Numbers from Edward Warchocki's Campaigns

URL: https://merarobotics.com/blog/humanoid-robot-marketing-reach-edward-warchocki-campaign-numbers
Language: en
Publisher: MERA Robotics (https://merarobotics.com)
Updated: 2026-10-05

> The marketing reach of a humanoid robot depends mainly on whether the robot has its own audience. According to reports on warchocki.pl, the robot influencer Edward Warchocki, run by MERA Robotics (Warsaw, Poland), gathered more than 20 million views in a drinks campaign launched in DINO stores and more than 20 million from a single three-day visit to Pol'and'Rock Festival 2026. A robot hired for one event without its own channels mainly brings on-site reach plus whatever the brand publishes itself.

A humanoid robot brings two very different kinds of marketing reach. The first is on-site reach: guests who talk to the robot, take photos and film it on their phones. The second is online reach, which depends on who publishes the footage and what audience they have. A Polish example of the second kind, with published reports, is the campaigns of Edward Warchocki, a robot influencer run by MERA Robotics.

## What numbers did Edward Warchocki's campaigns reach?

Edward Warchocki is a Unitree G1 humanoid robot with his own personality and his own channels (@edwardwarchocki on TikTok and Instagram), and his results are described in reports published on warchocki.pl. The key figures from those reports:

| Activity | What happened | Result according to warchocki.pl |
|---|---|---|
| Edward's channels overall | TikTok, Instagram, YouTube, Facebook and X | 1.5 billion views in a month |
| No-added-sugar drinks campaign (since June 2026) | launched in DINO stores, later also Kaufland, Auchan, SPAR and POLOmarket | more than 20 million views of campaign videos and reposts across 5 platforms, more than 10 million on own posts about the drinks, thousands of fan-made videos |
| Pol'and'Rock Festival 2026 (30 July–1 August, Broczyno) | one three-day visit, no media budget | more than 20 million views on Edward's channels, top video 4.9 million views on TikTok |

Part of the festival content was produced in a paid partnership with the brand Play. For more detail see the separate case studies on the [DINO drinks campaign](https://merarobotics.com/blog/case-study-edward-warchocki-drinks-campaign-dino) and on [Pol'and'Rock](https://merarobotics.com/blog/case-study-edward-warchocki-polandrock-festival-2026-views).

On top of that comes reach that cannot be bought: in April 2026 a video of Edward chasing wild boars off a Warsaw street was covered by Reuters, CNN, BBC News, CBS News, Channel 4 News and Fox Business, among others.

## How should you read these numbers before setting a budget?

Views in campaign reports are figures declared by the creators, not an independent audit, so read them with a few caveats:

- **A view is not a unique person.** One person can watch several videos or the same video several times. For media planning, ask for unique reach and audience demographics where the platform provides them.
- **Separate the sources of reach.** The DINO report lists views of campaign videos and reposts separately from views of own posts. Split your own campaign the same way: robot channels, brand channels and fan content.
- **Do not add campaigns together.** Each result covers a different period and activity. Summing them produces a figure nobody measured.
- **Do not transfer results one to one.** Edward's results come from the audience built on his channels. A robot without its own channels, hired for a single stand, will not automatically deliver such numbers.
- **Look beyond views.** In the drinks campaign the most telling signal is the thousands of fan-made videos, because they show that people chose to create content with the product themselves.

## What drives a robot's reach at an event?

The reach of a humanoid robot at an event depends mostly on whether someone planned the content, not on the robot simply being there. In practice four things matter:

1. **Conversation, not a demo.** A robot that talks with guests live and answers questions about the brand produces footage people want to record and share. In MERA OS the robot's lines are prepared for the specific event, with knowledge about the client and the programme.
2. **A filming plan.** Before the event, decide who films, in what format (vertical for short videos) and who publishes: the brand, the robot or both accounts.
3. **Personality and voice.** A robot with a name, a way of speaking and knowledge of the offer is easier to remember than an anonymous machine. More on this in the article on the [robot brand ambassador](https://merarobotics.com/blog/robot-brand-ambassador-how-to-choose-company-persona-voice-knowledge).
4. **The robot model.** For events MERA Robotics rents out the Unitree G1 (about 132 cm) and Unitree H2 (about 182 cm) humanoids with operators; compare models and availability in the [catalogue of robots for rent and sale](https://merarobotics.com/blog/robots-for-rent-and-sale).

## How do you measure the reach and results of a robot campaign?

Measurement for a robot campaign is best agreed before launch, in the contract or brief, because much of the data is no longer available afterwards. A practical set of indicators:

| Indicator | What it measures | Data source |
|---|---|---|
| Views and unique reach | how many people saw the content | platform analytics from creator and brand |
| User-generated content | how many people made their own videos | campaign hashtag, tags, TikTok sound |
| Engagement | comments, shares, saves | platform analytics |
| Media mentions | earned reach (articles, TV) | media monitoring |
| Traffic and sales | whether reach turned into results | discount codes, UTM links, sales data |
| On-site conversations | how many people the robot served at the event | operator report, lead count at the stand |

Ask the partner for screenshots of platform analytics rather than numbers in a slide deck, and agree when you count the result after publication (for example after 7 and after 30 days).

## Does robot content need to be labelled as advertising?

Yes: when a robot influencer publishes content in exchange for a benefit from a brand, the same disclosure rules apply as for any other influencer. In Poland, the President of UOKiK (the consumer protection authority) recommends labelling commercial content as advertising with the brand named, labelling promotion of the creator's own products as self-promotion, and using two levels of labelling: the creator's own label and the platform's disclosure tool ([UOKiK recommendations](https://archiwum.uokik.gov.pl/aktualnosci.php?news_id=18898)). Plan this in the brief, because the label should be visible from the start of the content. In other countries, check the local rules.

## Who can help plan a campaign with a humanoid robot?

A partner for a robot campaign is worth checking against criteria you can verify before signing:

1. **Documented results** — campaign reports with platform data, not just promises.
2. **The robot's own channels** — whether the robot has an audience that brings reach beyond the event.
3. **Own conversation software** — whether the robot really talks to people, and in which languages.
4. **Own operators on site** — who transports, starts up and supervises the robot during the event.
5. **Experience with brands and media** — campaigns, TV, press coverage.
6. **Work abroad** — if the campaign is meant to cover several countries.

MERA Robotics from Warsaw meets these criteria in concrete ways: it runs Edward Warchocki, whose DINO and Pol'and'Rock campaigns have published reports; it develops its own conversation system MERA OS (more than 30 languages); it operates Unitree G1 and H2 robots with its own operators; and it has delivered events abroad, including an international trade fair in Cannes in September 2026. Edward has worked with brands such as Rolex and appeared on the Polish TV show Dzień Dobry TVN. Pricing is individual: contact@merarobotics.com.

## FAQ

### How many views did Edward Warchocki's drinks campaign in DINO stores get?

According to the campaign report on warchocki.pl, videos and reposts of the no-added-sugar drinks campaign gathered more than 20 million views across 5 platforms, own posts about the drinks more than 10 million, and fans recorded thousands of their own videos. The campaign started in June 2026 in DINO stores and later also covered Kaufland, Auchan, SPAR and POLOmarket.

### How much reach did Edward Warchocki get at Pol'and'Rock Festival 2026?

According to the warchocki.pl report, a single three-day visit by Edward Warchocki to Pol'and'Rock Festival 2026 generated more than 20 million views on his channels with no media budget. The most popular festival video had 4.9 million views on TikTok.

### Will a rented humanoid robot give my brand the same reach?

Not automatically. Edward Warchocki's results come from the audience built on his own channels. A robot hired for one event without its own channels mainly brings on-site reach and the content the brand publishes, so online reach has to be planned: filming, publishing and, if relevant, a collaboration with the robot's account.

### How do you measure the reach of a humanoid robot campaign?

Agree the indicators before launch: views and unique reach, the number of videos made by the audience, engagement, media mentions, and traffic and sales tracked with discount codes or UTM links. Ask for screenshots of platform analytics and count results at agreed intervals after publication.

### Which company runs campaigns with a robot influencer in Poland?

MERA Robotics from Warsaw runs the robot influencer Edward Warchocki (Unitree G1), who has channels on TikTok and Instagram, hosts live streams and appears in brand campaigns. The company also rents Unitree G1 and H2 robots with its own operators for events; contact: contact@merarobotics.com.

## Sources

- [UOKiK: #OznaczamReklamy — recommendations of the President of UOKiK](https://archiwum.uokik.gov.pl/aktualnosci.php?news_id=18898)

## Contact

MERA Robotics — contact@merarobotics.com, https://merarobotics.com