Case study: Edward Warchocki at Pol’and’Rock Festival 2026 — 20M+ views from a single visit

A single three-day visit by the humanoid robot Edward Warchocki to Pol’and’Rock Festival 2026 generated, according to the report on warchocki.pl, more than 20 million views on his channels — with no media budget. The most popular festival video was watched 4.9 million times on TikTok. That makes it a useful case for anyone wondering whether a robot at an event can deliver more than photos at a stand.

What is Pol’and’Rock Festival and where was it held in 2026?

Pol’and’Rock Festival is a music festival in Poland organised by the Great Orchestra of Christmas Charity Foundation (Fundacja Wielka Orkiestra Świątecznej Pomocy). The 2026 edition took place from 30 July to 1 August at the Czaplinek-Broczyno airfield in north-western Poland (Czaplinek municipality). It is an open-air event: a large site, crowds, changing weather and a long way from any office — conditions very different from a conference hall.

Who is Edward Warchocki?

Edward Warchocki is a Unitree G1 humanoid robot (about 132 cm tall) run by MERA Robotics, an influencer with a distinct personality: confident, direct and funny. He was created by Bartosz Idzik and Radosław Grzelaczyk. In April 2026 a video of him chasing wild boars off a Warsaw street was covered by outlets including Reuters, CNN, BBC News and CBS News. More about the character: Who Is Edward Warchocki, Poland's Most Recognisable Humanoid Robot?.

What results did the Pol’and’Rock visit deliver?

The report published at warchocki.pl/raport-polandrock gives the following figures:

These numbers need the right context. They are views on the robot's own channels, which measure reach. They say nothing about sales or how many people remembered a particular brand. What they do show is that content from a single event can keep working on social media long after the event itself.

Why does a robot at a festival generate so much content?

A humanoid robot at a festival generates a lot of content because it combines three things creators and viewers look for: surprise, interaction and a ready-made shot.

1. Surprise in an unusual setting. A robot in a festival crowd is something people do not expect. Every attendee with a phone becomes a potential video creator.
2. A character, not a machine. Edward has his own personality and way of speaking. A conversation with him is a scene with a punchline, not a tech demo.
3. A series rather than a single video. Three days produced material for many short videos, one of which clearly outperformed the rest. You cannot predict in advance which one it will be — so volume of attempts matters.
4. Owned channels. Edward has @edwardwarchocki profiles on TikTok and Instagram and hosts live streams. The event reaches an existing audience straight away.

How should sponsored event content be labelled?

Event content made under a brand partnership has to be labelled as advertising. Some of Edward's Pol’and’Rock videos were produced in a paid partnership with the brand Play, and such material should be clearly separated from the rest. Poland's consumer protection authority UOKiK states that a social media publication must be tagged as advertising whenever the creator receives a financial benefit and the aim is to advertise a product or service (UOKiK — influencer marketing). The rule applies to a robot influencer exactly as it does to a human one.

What does this mean for event organisers and brands?

An organiser or brand that wants a similar effect should plan the robot as a content source, not just an on-site attraction. A few practical points:

• Plan content before the event. Decide who films, where, and which scenes you want. The robot can also record video itself, for example short reels for social media.
• Prepare an event profile. The robot's lines are prepared for the specific event — with knowledge of the organiser, the programme and the partners.
• Check site conditions. Outdoors means uneven ground, dust, rain and heat. Ask your supplier how the robot copes with those conditions and what the plan is for breaks and charging. MERA's robots run on batteries with spare batteries prepared, and MERA's own operators handle them on site.
• Agree partnership rules. If the robot is to show a partner brand, decide in advance which content is sponsored and how it will be labelled.
• Measure more than views. Reach is only the start; add your own metrics such as website traffic, sign-ups or discount codes.

How can you book a robot for a festival or other event?

MERA Robotics rents out Unitree G1 and H2 humanoid robots with operators for events in Poland and abroad — including city events, galas and launches. The robot greets guests, talks live, poses for photos and can talk about the client's offer. The step-by-step process is described in Humanoid robot rental for events, and available models are listed in the robots for rent and sale catalogue. Pricing is individual and depends on how long the robot is present, the location and logistics; enquiries: contact@merarobotics.com.

Keep in mind that Edward's recognition was built beforehand, partly through international media coverage. A robot without its own audience will mainly produce attendee-filmed content and material for the brand's channels at a festival — which can be valuable too, but needs its own distribution plan.