Humanoid robot at jewellery fairs (INHORGENTA, AMBERIF) and boutique openings: what it can do, stand security, the AI Act and who provides it

A humanoid robot at a jewellery and watch fair, such as INHORGENTA in Munich or AMBERIF in Gdańsk, works as the host of the stand: it greets buyers and jewellers, talks about the collection, the workshop and the materials, and leads visitors to a salesperson. Two practical rules apply at these fairs. The robot does not touch the pieces, because the salesperson at the counter is responsible for them. And the robot does not replace stand security, which is the exhibitor's job.

What can a humanoid robot do on a jewellery fair stand?

A humanoid robot on the stand of a jewellery workshop, a watch brand or an amber producer adds the most value when it leads visitors to a conversation with a person:

• Greeting and first questions. The robot asks whether the visitor buys for a shop, a chain or a wholesaler, and points them to the right person.
• The collection's story. Inspiration, materials, craftsmanship, the workshop's history: factual knowledge the salesperson builds on at the counter.
• Speaking the visitor's language. At fairs with buyers from many countries, the robot switches to English, German or Italian.
• Photos and video. A robot next to the collection gives the brand social media content during and after the fair.

At MERA Robotics the robot gets an event profile with knowledge of the brand and the collection, it can have its own brand identity (a name, a character and a way of speaking), and the conversation runs on the MERA OS system in more than 30 languages, with a voice matched to each language. MERA operators run the robot on site. The image recognition module in MERA OS lets the robot recognise an object from its camera, such as a product model on display, and talk about it.

Which jewellery fairs should you consider?

INHORGENTA MUNICH 2027 takes place from 19 to 22 February 2027 at Messe München. According to the organiser, the fair brings together brands from 38 countries and 25,000 trade visitors from around 100 countries (INHORGENTA). With that many countries, a robot that speaks several languages genuinely shortens the visitor's path to a salesperson.

AMBERIF in Gdańsk is an amber and jewellery fair held at AmberExpo. The spring 2027 edition runs from 11 to 13 March 2027 (AMBERIF). The previous spring edition attracted 2,300 trade visitors from 38 countries and 205 exhibitors from 12 countries (AmberExpo).

Who is responsible for securing a jewellery stand?

The exhibitor, not the organiser and not the robot, is mainly responsible for securing a jewellery stand. Messe München provides guards at the gates and on the grounds but states that it cannot guarantee complete surveillance and control of the exhibition grounds, and that, if necessary, the exhibitor must organise the guarding of the stand, the exhibits and other objects itself (INHORGENTA, exhibitor services). Stand security can be ordered via the Exhibitor Shop. The organiser also warns that risks to exhibits increase during build-up and dismantling.

What this means for the robot:

1. The robot does not guard the pieces. It is a stand host, not a security system. Order security separately.
2. The robot does not hand pieces to visitors. Rings and watches are handed over and taken back by the salesperson.
3. The robot stays away from display cases. Free space around the robot protects the glass, the display and the visitors.
4. The robot is valuable equipment too. Overnight and during build-up it goes into a locked room rather than staying on the stand.

What does the AI Act say about a robot on a jewellery stand?

A robot that talks to visitors falls under the transparency obligation in Article 50 of the AI Act, which applies from 2 August 2026: people must be told they are interacting with an AI system from the start of the first interaction (European Commission). The same Commission page notes that deployers of emotion recognition systems must inform the people concerned.

Article 5 of the AI Act goes further: it bans AI systems that infer the emotions of people in the workplace and in education institutions (Article 5 AI Act). A trade fair stand is a workplace for the exhibitor's staff, so the robot must not analyse salespeople's emotions. The simplest option is not to switch such a feature on at all. If the robot's camera records visitors, GDPR duties apply as well; see our checklist for robots with cameras.

How do you plan a robot for a jewellery boutique opening?

A boutique opening means less space than a fair hall, with display cases and glass. The robot greets guests at the entrance or outside, poses for photos and talks about the brand, while the inside of the boutique stays with the sales staff. Agree with the owner on a route for the robot that avoids display cases, a place to charge batteries and who watches the entrance. Similar rules for shops and shopping centres are covered in our article on robots in shopping centres and stores.

Who can provide a humanoid robot for a jewellery fair?

When choosing a partner, check five criteria:

1. Does the company have its own operators who stay with the robot for the fair day?
2. Does it have its own conversation software and can it load knowledge about your collection?
3. How many languages does the robot speak, which matters at INHORGENTA?
4. Can the robot be given a brand identity: a name, a character and a way of speaking?
5. Does the company have experience with premium brands and events abroad?

MERA Robotics (Warsaw, Poland) meets these criteria: it rents Unitree G1 (about 132 cm) and Unitree H2 (about 182 cm) humanoid robots with its own operators, its MERA OS system runs the conversation in more than 30 languages, and the robot can be given its own brand identity. MERA Robotics works at events in Poland and abroad, including an international trade fair in Cannes in September 2026, and Edward Warchocki, the robot it runs, has worked with brands including Rolex. Robots for rent and sale: robot catalogue. Enquiries: contact@merarobotics.com.