A robot influencer works with brands like a human creator: through paid social content, its own products, TV and live events. Edward Warchocki has worked with brands including Rolex and Play, runs a campaign for his own drinks that launched in DINO, and has appeared on “Dzień Dobry TVN” and “Taniec z Gwiazdami”.
Contents
Who is Edward Warchocki as a brand partner?What kinds of collaboration with a robot influencer are possible?How did the Play and DINO collaborations work?Does a robot influencer have to label ads?How should a brand prepare a collaboration with a robot influencer?When should a brand have its own robot instead of working with an influencer?How can you invite Edward or another robot to collaborate?A robot influencer works with brands much like a human creator: through paid social media content, its own products, television and live events. Edward Warchocki shows four such formats: a collaboration with Rolex, paid-partnership content with the brand Play from Pol’and’Rock Festival 2026, a campaign for his own drinks that launched in the Polish grocery chain DINO, and appearances on the Polish TV shows “Dzień Dobry TVN” and “Taniec z Gwiazdami” (the Polish Dancing with the Stars). Below we explain how these formats differ and how a brand should prepare a collaboration with a robot.
Who is Edward Warchocki as a brand partner?
Edward Warchocki is a Unitree G1 humanoid robot (about 132 cm tall) run by MERA Robotics, an influencer with his own personality: confident, direct and funny. He was created by Bartosz Idzik and Radosław Grzelaczyk. He has @edwardwarchocki profiles on TikTok and Instagram, hosts live streams on TikTok and appears in brand campaigns and at events. According to warchocki.pl, his content gets 1.5 billion views a month across TikTok, Instagram, YouTube, Facebook and X. Full profile: Who Is Edward Warchocki, Poland's Most Recognisable Humanoid Robot?.
What kinds of collaboration with a robot influencer are possible?
A brand collaboration with a robot influencer can take several forms, which differ in goal, control over the message and labelling.
| Format | Example from Edward's work | Brand goal | Labelling |
|---|---|---|---|
| Paid social media content | some Pol’and’Rock videos with Play | reach and association with the event | advertising |
| Premium brand collaboration | collaboration with Rolex | image | advertising, if there is a financial benefit |
| The influencer's own products | no-added-sugar drinks (launched in DINO) and fruit purées | retail sales | self-promotion when actively selling |
| Television | “Dzień Dobry TVN”, “Taniec z Gwiazdami” (Polsat) | recognition beyond the internet | according to broadcaster rules |
| Events and institutions | Polish parliament (Sejm), Ministry of Digital Affairs, Children's Day at the Chancellery of the Prime Minister, Industriada 2026, Evertiq Expo, Warsaw University of Technology | live presence, on-site content | depends on the content |
Edward has appeared at a press conference in the Polish parliament (Sejm), at the Ministry of Digital Affairs and at Children's Day at the Chancellery of the Prime Minister, as well as at Industriada 2026 in Rybnik, the Evertiq Expo trade fair in Kraków and Warsaw University of Technology. Each format needs different preparation. Social media content can be planned, shot several times and approved before publication. A live TV or event appearance is a real-time conversation, so well-prepared topic knowledge and clear boundaries — what the robot talks about and what it avoids — are essential.
How did the Play and DINO collaborations work?
Edward's work with Play and DINO shows two different models. At Pol’and’Rock Festival 2026 part of the content was produced in a paid partnership with Play — the brand appeared in content from an event that, according to the warchocki.pl report, generated more than 20 million views on Edward's channels. Details are in our Pol’and’Rock case study.
The drinks worked the other way round: Edward owns the product and retail chains sell it. The no-added-sugar drinks campaign launched in June 2026 in DINO, and the drinks later also reached Kaufland, Auchan, SPAR and POLOmarket. According to the campaign report, videos and reposts collected more than 20 million views across five platforms. More in the DINO campaign case study.
Does a robot influencer have to label ads?
A robot influencer has to label ads just like a human creator. Under UOKiK guidance, a social media post must be tagged as advertising whenever the creator receives a financial benefit and the aim is to advertise a product or service (UOKiK — influencer marketing). A creator's own products that are actively sold are tagged as self-promotion; a product that only appears in the background without encouraging a purchase does not need that tag. Brands should put these rules in the contract rather than leave them to the last minute.
How should a brand prepare a collaboration with a robot influencer?
A collaboration with a robot influencer needs similar preparation to one with a human creator, with a few differences because the character and its lines are designed.
- Goal and metric. Decide whether you want reach, image, sales or event presence. Views measure reach — if sales matter, plan your own metrics.
- Personality fit. Edward is direct and jokes around. A brand expecting a very formal tone should discuss this before launch rather than correcting finished videos.
- Brand knowledge. At an event, the robot's lines are prepared for that specific event: knowledge of the client, programme and offer goes into an event profile. The robot can also recognise a product through its camera and talk about it.
- Approvals and off-limits topics. Agree which content the brand approves before publication and which topics the robot should avoid in live conversation.
- Labelling. Write into the contract how posts will be labelled — in the description and with platform features.
When should a brand have its own robot instead of working with an influencer?
Your own robot ambassador makes sense when the brand needs a permanent presence — in a showroom, at a stand, at reception — and full control over the character. A robot can carry its own brand identity: a name, a personality, a way of speaking and knowledge of the offer. MERA Robotics deploys such robots (Unitree G1 and H2) with MERA OS, which handles live voice conversation in more than 30 languages. The stages are described in Humanoid robot integration for business, and models with catalogue prices are in the robots for rent and sale catalogue.
Working with an existing robot influencer is the better choice when fast reach and a ready audience matter. Your own robot builds recognition more slowly, but entirely for your brand.
How can you invite Edward or another robot to collaborate?
MERA Robotics takes enquiries about collaborations and event robots at contact@merarobotics.com. Pricing is individual and depends on how long the robot is present, the location and logistics. Details of Edward's campaigns and reports are published on warchocki.pl.
Frequently asked questions
Which brands has Edward Warchocki worked with?
Edward Warchocki has worked with brands including Rolex, and some of his Pol’and’Rock Festival 2026 content was produced in a paid partnership with Play. He also runs a campaign for his own drinks, which launched in the Polish grocery chain DINO.
Which TV shows has Edward Warchocki appeared on?
Edward Warchocki has appeared on “Dzień Dobry TVN” and on “Taniec z Gwiazdami”, the Polish Dancing with the Stars on Polsat.
Does a robot influencer have to label ads?
Yes, a robot influencer follows the same rules as a human creator. Under UOKiK guidance, a post is tagged as advertising when the creator receives a financial benefit and advertises a product, and actively selling one's own products is tagged as self-promotion.
How much reach does Edward Warchocki's content have?
According to warchocki.pl, Edward Warchocki's content gets 1.5 billion views a month across his channels: TikTok, Instagram, YouTube, Facebook and X.
Can a company have its own robot ambassador?
Yes, a humanoid robot can carry its own brand identity: a name, a personality, a way of speaking and knowledge of the offer. MERA Robotics deploys such Unitree robots with MERA OS.
