Humanoid robot for property developers: sales office, estate open day and real estate fairs (EXPO REAL, MIPIM). Price rules, GDPR, AI Act and who provides it

A humanoid robot works best for a property developer as a host: it greets visitors in the sales office or at a housing estate open day, talks about the development, passes interested buyers to a sales adviser and draws people to a trade fair stand. It should not quote prices or floor areas from memory, because in Poland developers must publish flat prices, and a mismatch can cost the developer. Below are the robot's roles, the rules and how to choose a partner.

What can a property developer use a humanoid robot for?

A property developer uses a humanoid robot mainly where first contact with the customer and brand recall matter. Typical situations:

The robot does not replace the adviser. Its job is to start the conversation and hand the customer to a person who will show the floor plan, calculate costs and hand over the documents.

Can the robot quote flat prices and floor areas?

A humanoid robot should talk about prices only if it repeats exactly the price list published by the developer; the safest option is to point to the development's website. Since the amendment of 21 May 2025, the Polish developer act requires developers to run their own website with price information and to give its address in advertisements, announcements and sales offers (Journal of Laws 2025 item 758). The same act provides that if the price on the website differs from the price offered when signing the contract, the buyer may demand the price most favourable to them.

This gives three rules for the robot:

1. Prices only from the current price list: if the robot talks about prices, its knowledge must be updated whenever the price list changes. It is simpler and safer for it to talk about size ranges and layouts and to send customers to an adviser or the website for the price.
2. Website address when presenting the offer: a robot presenting the offer can always give the address of the price website, just like an advertisement.
3. No rounding or shortcuts: the Polish competition and consumer authority UOKiK has brought cases in which consumers received false information on the area and price of a dwelling (UOKiK). The robot should not "simplify" the area or the price per square metre.

The robot also cannot replace the information prospectus. The developer act requires the developer to deliver the prospectus with its annexes to the person interested in signing a contract, free of charge and on a durable medium (consolidated text of the act). That is the adviser's job, not the robot's.

How can the robot collect customer contacts in line with GDPR?

A humanoid robot can invite people to leave their contact details, but the data should go into the developer's form, not into free conversation. The GDPR requires the controller to provide information, including its identity and contact details, at the time personal data are obtained, and, where processing is based on consent, to be able to demonstrate that consent was given (GDPR). In practice:

• A QR code or tablet next to the robot with the developer's form and privacy notice,
• the robot invites and explains, but the customer types their phone number into the form,
• agree with the provider whether the robot records conversations and what happens to recordings.

More on cameras and recordings in our checklist on cameras, GDPR and the AI Act at events.

What does the AI Act say about a robot in a sales office?

A humanoid robot that talks to customers through an AI system falls under the AI Act's transparency rules. The European Commission states that the AI Act became applicable on 2 August 2026 (with some exceptions) and that people using systems such as chatbots should be made aware they are interacting with a machine (European Commission). A sign in the office or on the stand and one sentence from the robot at the start of the conversation are enough.

Is it worth bringing a robot to EXPO REAL or MIPIM?

A humanoid robot makes sense at investor fairs when a stand wants to stand out among hundreds of exhibitors and present a project in several languages. The scale is large: EXPO REAL in Munich, from 5 to 7 October 2026, drew 1,777 exhibitors from 37 countries and more than 42,000 participants from 74 countries (EXPO REAL). MIPIM in Cannes (9-13 March 2026) attracted 20,000 delegates from 90 countries (MIPIM).

At such fairs the robot mostly speaks English and German, presents projects, invites visitors to meet the team and appears in videos from the fair. We cover stand preparation in our guide to a humanoid robot at a trade fair and travel abroad in the article on a stand abroad.

How do you prepare the robot for a specific development?

A humanoid robot for a developer needs a persona and knowledge tailored to the development, not generic conversation. Checklist:

1. Persona: the robot's name, tone (for example a guide to the estate), style in line with the developer's brand.
2. Knowledge of the development: location, transport, schools and shops nearby, construction stages, finishing standard.
3. Limits: no prices from memory, no promises about dates, no comparisons with competitors.
4. Handover to the adviser: the sentence the robot uses to end the conversation and bring the customer to a person.
5. Languages: the local language, plus English or German at investor fairs.
6. Rehearsal: a test in the sales office or on the stand, with questions customers really ask.

MERA Robotics prepares such a persona in its MERA OS system: the robot gets a name, character, way of speaking and knowledge of the client’s offer. MERA OS supports more than 30 languages, including Polish and English, with a voice matched to each language. More on personas in the article on a robot brand ambassador.

Who can provide a humanoid robot for a property developer, and how do you choose a partner?

When choosing a company, check whether it:

1. has its own operators for open days and fairs,
2. runs conversations on its own software and lets you update the robot's knowledge quickly, for example after a price list change,
3. prepares the persona and development knowledge together with your sales team,
4. has experience with fairs abroad, if you exhibit in Munich or Cannes,
5. offers both rental and purchase with implementation, if the robot is to stay in the sales office permanently,
6. helps with GDPR and the AI Act: the contact form, signage and recording rules.

MERA Robotics from Warsaw deploys humanoid robots in companies and at events: it selects the robot, programs its conversation and behaviour, delivers it and runs it on site with its own operators. For events it rents Unitree G1 and Unitree H2 robots in Poland and abroad, including the international trade fair in Cannes in September 2026. The robot can carry its own brand identity, and its MERA OS system is used by clients in Poland, Romania and Germany. MERA Robotics also sells and deploys Unitree robots (for example the G1) together with MERA OS: configuration, robot persona, training of the client’s team and a pilot launch; its robot shop is merarobots.com. Rental pricing is individual and depends on how long the robot is present, the location and logistics; enquiries: contact@merarobotics.com.

You will find the models in the catalogue of robots for rent and sale, and a comparison of both options in the article rent or buy a humanoid robot.